Over the past few weeks, numerous design brands have completed major online overhauls-from building new features and easier navigation to rolling out e-commerce platforms. “We have selected these items because they are key textile items that together will create a look.” “We launched with only four types of products-pillows, ottomans, drapery, and lampshades (lamp optional),” said Reilly. Currently, it showcases established textile designers such as Chris Barrett, Helen Rawlinson, MarujaNYC, and Simon+Kabuki, and discovers new design talent. Guildery will continuously release new fabric collections and bring fast fashion to the home market. Rather than handling inventory, Guildery focuses on codifying, producing and personalizing a wide variety of design. The Guildery’s proprietary technology includes the Design Genome, which enables the organization of colors and patterns in a meaningful way. Instead we offer sets of items produced on-demand that are guaranteed to look good together.” “Consumers don’t need to search a catalog of products. “We thought it would be interesting to flip the home decorating model on its head,” said Berger. By shopping within the collections, consumers have confidence that the items, such as pillows, ottomans, drapery and lampshades will coordinate. In addition, consumers can shop by color or style and find coordinating pieces. “In a way, Guildery is a virtual place you can get something made.” “We wanted the brand to feel real, like a place, such as a bakery or factory,” said Reilly. Consumers can customize pre-designed room looks made from the coordinating fabrics, or create their own look, save and share it. Guildery’s drag-and-drop shopping environment provides a visual experience often absent from the custom home sector. We felt with technology, digital printing, and our community of artists we could create value.” “People worry whether items match or what they should buy to go with pieces they already have. “When it comes to home decorating, color and pattern coordination are the biggest hurdles for consumers,” said Reilly. The printed fabric collections are bundled with color-coordinated solid fabrics and paints to offer consumers easy online decorating kits at mass-luxury price points. The company curates exclusive patterns from leading artists, then produces high-quality textiles and upholstered accessories on-demand. Officially launched this month, Guildery makes it simple for design enthusiasts to finish a room with color-coordinated fabrics. With hundreds of design-centric e-commerce sites selling everything from antiques to consignment furniture, one thing seemed to be missing in the market according to Guildery founders Shane Reilly (Decorati founder) and Kelly Berger (Tinyprints founder)-and that was fabric. The space itself allows for a lot of natural light to shine in on our plentiful wall space. "To be able to see the Williambsburg Bridge, the city, and the change of season all from the studio window is an incredible luxury. "Second to my hacienda in Mexico, this new studio is the most inspiring space I've ever worked in," said Kirar. HL Group's Kara Marmion, Etosha Moh, Evan Rome, Sarah Sassen, Lexi Stuverīrooks Collier, Dustin O'Neal, Laura Kirar Notable attendees included interior designers John Douglas Eason and Sydney Maa g, as well as design blogger Carl Lana, and New York Spaces Magazine editor Jason Kontos.
#MADCAP COTTAGE EVENING BEDDING FULL#
"I want to work in an inspiring environment with other creatives and our building is full of amazing artists."ĭamon Crain, John Douglas Eason, Laura KirarĪfter grabbing some snacks and a shot of tequila or two in the studio, guests moved to the rooftop to catch the sunset and mingle with friends. "There's more light, more space and more creative people," said Kirar of moving to Brooklyn. The evening began with tours of the studio. Guests admiring Kirar's "corazon" at the new studio- a massive copper locket she designed for the Modern Art Museum of Mexico The studio is used as a creative think tank and home base for all Laura Kirar projects. In January, Kirar moved her studio from SoHo to Brooklyn to a loft space, which doubles as her residence with husband Richard Frazier, and her studio space. In honor of her new studio opening in Williamsburg, Brooklyn (475 Kent Avenue), Laura Kirar hosted designers and industry friends on her roof for cocktails, Mexican bites, conversation and breathtaking views of the New York City skyline on Wednesday evening.
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